Digital marketing is a space where any one can sell and buy products online. Digital marketing become popular after the revolution on internet platform in 21st century. This revolution of internet is responsible for the flourishing digital marketing. Various sectors from groceries to Gas or petroleum to pharmaceutical and economy flourishing on digital marketing. The marketing on retail sector is becoming a more profitable business on digital platform .
Digital marketing is also become a blessings to the Bloggers ,you tubers and web developers and also for the Various social media platforms
The writer of the book wrote about digital marketing and it's success stories and also wrote about Various factors of digital marketing and it's profitability. In the book she explain the framework for analysing the pace of technology substitution ,in this chapter she wrote about CREATIVE DESTRUCTION, ROBUST CO-EXISTENCE ,ILLUSION OF RESILIENCE and about ROBUST RESILIENCE.The changes in technology also change our lifestyle and developed technologies are also essential for the development of digital platform. The writer also discussed about Technological change and it's activities in digital marketing in this book.
The writer wrote about social media management because social media is also become most valuable tools for the digital marketing. The writer also discussed about Digital Marketing Metrics Analytics and reporting. The writer gave example about some people who did not like their job and resigned and became very rich after the hard work done by them in blogging and they become a successful blogger .Their research in digital marketing and their intelligent mind helps them to become successful. Influencer marketing is another topic regarding digital marketing and the writer also wrote in details about it.Digital Native and Digital Immigration is another interesting chapter to read in this book.Digital Disruption and it's causes are written in this book.The writer wrote about how the Internet of Things (IOT) have huge contribution for the development of digital marketing and how IOT also provide us a comfortable lifestyle and also helps to save money and time ,helps to preserve food.
Block Chain-The Distributed Ledger is another interesting topic in the book . At last we may say that this book is a very knowledgeable book for it's readers .This book is written by " Annamarie Hanlon ".This book is published by SAGE Publication Pvt Limited ,California . This book is also available on Google Play Store.